The health market is a dynamically developing and prospective business area. Experts from PMR1, dealing with market research and analyses in Central and Eastern Europe, expect that in 2020-2025:
In addition, the following is expected:
According to PMR2, the private health care offered under fee-for-service products at the end of 2019 was worth PLN 21.1 billion (up 12.9% y/y). The value of medical subscriptions reached PLN 5.1 billion (up 12.1%), while the value of private health insurance was nearly PLN 1 billion (up 8.9% y/y).
1 2 PMR Report entitled “Private Health Care Market in Poland 2020 – market analysis and development forecasts for 2020-2025”
Activities in the health area
The PZU Group's operations in the health area include:
Development of the non-insurance health offering of PZU Zdrowie
Responding to the changing market environment, PZU Zdrowie adapted its offering to client expectations, introducing innovative solutions:
Each of these types of insurance may be extended to cover medical services adapted to the events covered by insurance. PZU Zdrowie organizes, among others, consultations of specialist physicians and rehabilitation, to minimize the risk of complications.
Development of medical infrastructure
Development of e-commerce and IT infrastructure
Development of innovative solutions
The MedTech and HealthTech solutions market is developing faster than ever and the progress of digitization in health care has accelerated significantly. As a result, remote solutions, in particular telemedicine, will become the most important trend in the coming years. PZU Zdrowie is addressing these needs today, by implementing innovations in its medical centers and in patient services:
PZU Zdrowie’s social activity in 2020 focused on supporting the health care system and the patients in combating the COVID-19 pandemic:
Promotion of health also included:
PZU was the first insurer in Poland to appoint a Health Ombudsman. The PZU Health Ombudsman is a unique function, which has no equal in the entire private medical care and insurance market. The main responsibility is to carry out a dialog with patients and to support them on every stage of interaction with health care operators – from the moment of purchase to visits or examinations in a medical center. The Health Ombudsman will maintain impartiality when reviewing patient cases, assessing the quality of service and procedures in an objective manner. Close contact with patients will allow him or her to have real impact on the development of new solutions and health products. In addition to contacts with customers, the Health Ombudsman also promotes health and prevention activities undertaken by PZU.
Factors, including threats and risks, that may affect the operations of the Health Area in 2021