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Interactive navigation is a tool that goes beyond the standard navigation of the integrated content (available in the report drop-down bar). New approach allowed to navigate in the two additional business dimensions of the PZU Group, i.e .:
  • strategy (insurance, health, investments, finances);
  • sustainable development (sales, employees, social responsibility, natural environment and ethics).
The above-mentioned areas were additionally supplemented with related GRI indicators, within each selected issue.
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Open communication - “we convey precise and necessary information to all the parties with whom we collaborate. We do our utmost to ensure that the reports and documents we transmit to control or supervision authorities or we publish are complete and understandable.”

[GRI 102-40, GRI 102-42, GRI 102-43, GRI 102-44]

The material role played by stakeholders and their measurable impact on shaping the PZU Group’s operations mean that every company in it regularly updates its partner map, and drafts key forms of dialogue with the various groups. They are selected on the basis of the importance of relations and the extent of the links to the PZU Group.

The stakeholder map has been presented below with the stakeholders having been chosen on the basis of the extent of their involvement in the Group’s operations and their materiality from the viewpoint of the business model. This map does not cover the activities of the Pekao Group or Alior Bank where different approaches to external relations are in place.

BEST PRACTICE
Self-governing activities – strengthening protection for insurance market participants 

The representatives of PZU and PZU Życie participate in the work of the committees, sub-committees and working groups of the Polish Insurance Association. Their tasks include conducting legislative activities that aim to protect and improve the conditions for the functioning of the insurance market. This work focuses on analyzing and opining on an ongoing basis draft legislation, preparing assumptions and agreeing on market practices.

Stakeholder group Approach taken to the involvement of a given stakeholder group Level of involvement of a given group Key issues and problems touched upon by stakeholders
Employees
  • annual/quarterly discussions;
  • internal meetings;
  • internal portal/intranet;
  • newsletter;
  • boxes to explicate things that are not clear;
  • trade unions;
  • internal publications;
  • information campaigns expanding knowledge about the organization;
  • engagement and employee satisfaction surveys;
  • broadcast meetings with Management Board members;
  • video materials shown in the companies.
high
  • listening to opinions of employees;
  • providing growth opportunities to employees;
  • creating a satisfactory workplace;
  • building understanding for strategy implementation and achieved results;
  • activating employee to participate in new initiatives.
Clients
  • website;
  • client needs survey;
  • satisfaction and opinion surveys;
  • financial and insurance education programs;
  • Client Spokesman.
high
  • collecting client expectations and opinions;
  • incorporating client opinions when designing business solutions;
  • creating products and services that match client needs;
  • create transparent terms and conditions in offers and contracts.
Suppliers
  • meetings with new and current suppliers;
  • CSR poll.
high
  • supporting the execution of the Group’s strategy and access to innovation;
  • shaping business standards in our surroundings and promoting best procurement practices.
Investors and shareholders
  • regular meetings during conferences, discussion panels (group meetings in the company and individual ones);
  • quarterly financial reports, tables with data and results presentations;
  • constant cooperation between the Investor Relations Department and stakeholders (institutional and retail investors, analysts and capital market organizations);
  • meetings and conference calls with the Management Board;
  • General shareholder meetings;
  • the company’s website;
  • internet information channels.
high
  • ensuring information transparency;
  • creation of value;
  • distribution of profits to shareholders.
Business partners: agents and brokers
  • annual, monthly and ongoing meetings with agents;
  • satisfaction and opinion surveys;
  • internal communication portal for agents;
  • sales training and support programs;
  • Elite Agent Club and Elite Advisory Group.
high
  • presentation of strategic plans;
  • addressing ongoing cooperation issues to ensure mutual benefits.
Media
  • press releases;
  • press conferences;
  • expert interviews;
  • industrial interviews;
  • social services.
medium
  • transparency in operation;
  • building insurance awareness;
  • enhancing the level of knowledge concerning financial products.
Local communities
  • ongoing direct communication;
  • supporting local initiatives through the program www.pomoctomoc.pl.
medium
  • execution of sponsorship and prevention projects;
  • supporting the development of communities;
  • being a responsible citizen;
  • encouraging employees to take part in social campaigns.
Central administration
  • cooperation in debates and conferences;
  • answering inquiries and incorporation of recommendations;
  • legislative cooperation with the Polish Insurance Association.
medium
  • ensuring compliance with requirements and regulations;
  • support for the creation of new market principles, including best practices.
Nongovernmental organization and public institution
  • building partnerships and conducting social diagnosis;
  • joint planning, implementation and evaluation of projects;
  • involvement in initiatives and projects to promote CSR and corporate foundation standards;
  • organization of joint conferences, seminars and seminars – activities benefiting the third sector and the academic community;
  • sharing know-how (training).
medium
  • implementation of educational and social programs promoting health, safety, social aid, culture and protection of cultural heritage.
 

[GRI 102-13]

BEST PRACTICE
Participation in associations and industry organizations 

The PZU Group is engaged in the activity of numerous organizations and associations:

  • Polish Association of Listed Companies (SEG) – a self-governing organization of issuers that represents the interests of the companies listed on the Warsaw Stock Exchange. PZU has been a member since 2010;
  • British Polish Chamber of Commerce – PZU has belonged to this business organization since 2016;
  • Polish Insurance Association (PIU) – a self-governing organization of insurance undertakings to which all the insurance undertakings operating on the market belong; membership is compulsory;
  • European Financial Marketing Association (EFMA) – an organization consisting of retail financial institutions in Europe: banks and insurers, the largest organization of its type in Europe;
  • International Association of Agricultural Insurers – an international association to which the world’s leading insurers of agricultural production belong;
  • Polish Motor Insurers’ Bureau (PBUK) – an organization of insurance undertakings that do business in Poland, membership in PBUK is compulsory;
  • United Nations Environment Programme Finance Initiative (UNEPFI) – global partnership set up between the United Nations Environment Program (UNEP) and the financial sector;
  • Geneva Association – an international insurance industry think tank;
  • The Heart Corporate Club – brings together companies that want to build strong competences in innovation.

Membership in the organizations listed above is of a strategic nature to PZU. The company supports the activities laid down in their articles of association and takes part in additional projects run by these institutions.

PZU has also been a signor of the Charter of Diversity since 1 July 2013. This is an international initiative to advance diversity and equal opportunity in employment regardless of gender, race, sexual orientation, ethnic origin, age, disability or religion.