The PZU Group’s concern for cultural goods builds social identity, respect for tradition, a sense of belonging to the community and its history. For years, the Group has supported major cultural institutions and events, collaborating with them to promote culture and national heritage. This included mainly patronage over the most prominent cultural institutions in Poland.
PZU is a patron of the National Museum in Warsaw. It is one of the most important museums in Poland. It has one of the largest collections in Europe, consisting of collections of ancient art, Polish and European painting from different periods, as well as numismatic collections and monuments of artistic craftsmanship. In 2020, as part of the received support, the Museum developed its exhibition activity, educational and cultural programs as well as the online offer. The prevention funds were allocated to a project being a continuation of a multi-annual objective of upgrading and developing the security systems of the Main Building of the Museum.
PZU supports the National Museum in Kraków and all of its facilities. As a long-term patron of the National Museum in Kraków, PZU helps achieve objectives related to exhibition, educational and publishing projects. The prevention funds enabled the Museum to implement modern tools supporting the control of electronic security systems of the Branches of the National Museum in Kraków.
PZU is also the patron of the Royal Łazienki Museum. Thanks to PZU, the Museum continues to raise the level of technical security of its collection and the visiting guests. As part of the prevention cooperation, accessories enabling the replacement of analog cameras for digital and CCTV ones, which count the number of visitors in the Royal Łazienki Museum, were bought in 2020.
PZU is a patron of the Warsaw Uprising Museum. A broad online offer of the Museum, including virtual tours, open air classes, lectures, meetings for children and youth and historical walks around Warsaw, was prepared with the help of PZU in 2020. The Museum’s online offer was viewed by 3.5 million people in total. Under the Museum’s security improvement program, a purchase of a matrix for securing the most precious museum collections, including the network and fire protection devices required for its activation, was co-financed using the prevention fund.
Since 2015, PZU has been the patron of the Grand Theatre – National Opera, also as part of its prevention activities. Thanks to PZU, the Theater building has been equipped with the cutting-edge anti-theft system. In 2020, the Grand Theatre – National Opera extended its offer by performances and concerts streamed through an online platform. Last year, the platform recorded almost seven million views and nearly one million unique users. PZU also holds the patronage of the TWON Opera Academy. It is a program supporting the career development of young talented opera artists.
In 2020, PZU became a patron of the Polish Royal Opera. Under the patronage of PZU, three premieres and two music festivals were organized and an extensive online offer, which included both live broadcasts from the Opera and rebroadcasts of opera concerts, was prepared.